7 Steps to Strategic Planning for OKRs

Step 1: Conduct a SWOT Analysis

Begin by assessing your organization’s current status through a SWOT analysis. Identify your strengths, weaknesses, opportunities, and threats. This analysis will help you identify what gaps an opportunities may exist as that could influence your strategic planning.

Example: If you identify a strong brand reputation as a strength and lack of innovation as a weakness, you can set OKRs that leverage your brand while addressing innovation gaps.

Step 2: Define Long-term Goals

Establish long-term goals that are aligned with your vision and mission. These goals should provide a roadmap for where you want your organization to be in the next 3-5 years.

Example: A long-term goal could be “Become the leading provider of sustainable technology solutions.”

Step 3: Break Down Goals into Annual Objectives

Translate your long-term goals into annual objectives. These should be actionable and serve as stepping stones towards your broader goals.

Example: An annual objective for the long-term goal above might be “Develop and launch two sustainable products by the end of the year.”

Step 4: Set Key Results

For each annual objective, set 3-5 key results. These should be specific, measurable outcomes that signify progress towards achieving the objective. Ensure they are challenging yet attainable.

Example: For the objective “Develop and launch two sustainable products,” key results could include “Complete market research for sustainable product needs by Q1” and “Achieve prototype development for two products by Q2.”

Step 5: Align Team Objectives with Company Goals

Cascading your OKRs ensures alignment across the organization. Each team and individual should set their own OKRs that support the company’s annual objectives. This creates a clear line of sight from daily tasks to long-term goals.

Example: If a company-wide objective is to enhance customer satisfaction, the marketing team’s OKRs might include “Increase customer engagement by 20% through social media campaigns by Q2.”

Step 6: Develop Action Plans for Initiatives

Once OKRs are set, develop detailed plans for how each objective and key result will be achieved. Define the tasks, responsibilities, deadlines, and resources needed.

Example: An action plan could map out the steps for conducting market research, assigning team members specific research areas, setting deadlines, and listing resources such as software or budget requirements.

Step 7: Monitor Progress and Adjust as Needed

Regularly review your OKRs through check-ins and performance reviews. Use these sessions to provide feedback, celebrate achievements, and make any necessary adjustments to keep everyone on track.

Example: Monthly meetings can be scheduled to review key results, discuss roadblocks, and recalibrate targets if needed.


Each quarter be sure to assess progress towards achieving OKRs. Look back on what worked well, and where you could potentially improve. By holding a retrospective, you enable continuous improvement and iteration of work each quarter.

Following these steps, you can create a robust strategic planning process that aligns your organization’s short-term efforts with its long-term vision, ensuring sustained growth and success.

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